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1.
Marketing for growth : the role of marketers in driving revenues and profits / Iain Ellwood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Profile Books 2014
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 ELL-I.

2.
Branding India : an incredible story Amitabh Kant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Collins Business 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 KAN-A.

3.
New product development : guide for your journey to best-practice processess / Marisa Brown, Paige Leavitt and Steve Wright by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata Mc-Graw Hill 2004
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.575 BRO-M.

4.
Product category management / R. M. Chiplunkar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw Hill 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658 CHI-R.

5.
Brand positioning : strategies for competitive advantage / Subroto Sengupta by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2005
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 SEN-S.

6.
Product design : techniques in reverse engineering and new product development / Kevin N. Otto and Kristen L. Wood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Pearson Education 2001
Availability: Items available for loan: BITS Pilani Hyderabad (5)Location, call number: Text & Reference Section (Student cannot borrow these books) 658.5752 OTT-K, ... Not available: BITS Pilani Hyderabad: Damaged (1).

7.
Product manager's handbook / Linda Gorchels by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 GOR-L.

8.
Product development / Andrea Belz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw Hill 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.575 BEL-A.

9.
Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services / Guy Kawasaki and Michele Moreno by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Harper Business 2000
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.575 KAW-G.

10.
Selling the dream : how to promote your product, company, or ideas-and make a difference-using everyday evangelism / Guy Kawasaki by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Gutenberg Harper Collins 1992
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 KAW-G.

11.
Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 MOF-S.

12.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob by
Edition: 4th.
Material type: Text Text; Literary form: Not fiction
Publication details: India Pearson India Education Services 2015
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 KEL-K.

13.
Aaker on branding : 20 principles that drive success / David Aaker by
Material type: Text Text; Literary form: Not fiction
Publication details: India Sage Publications 2015
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 AAK-D.

14.
Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi ; Thousand Oaks : SAGE, [2016]
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 SAR-S.

15.
Brand desire : how to create consumer involvement and inspiration / Nicholas Ind and Oriol Iglesias by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Bloomsbury 2016
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 IND-N.

16.
The four steps to the epiphany : successful strategies for products that win / Steve Blank by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey Wiley 2013
Availability: Items available for loan: BITS Pilani Hyderabad (3)Location, call number: Text & Reference Section (Student cannot borrow these books) 658.8 BLA-S, ...

17.
Rebuild : how brands in India overcame crisis and emerged stronger, better, wiser / Ramya Ramamurthy by
Material type: Text Text; Literary form: Not fiction
Publication details: India Hachette Publishers 2018
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 RAM-R.

18.
Brand management : principles and practices / Kirti Dutta by
Material type: Text Text; Literary form: Not fiction
Publication details: India Oxford University Press 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 DUT-K.

19.
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: India Routledge 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 CHE-L.

20.
Indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas by
Material type: Text Text; Literary form: Not fiction
Publication details: India Sage Publications 2017
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.4056 SHA-V.

Pages
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