Brand activism : from purpose to action / Christian Sarkar and Philip Kotler
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- 9780670096022
- 658.827 SAR-C
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.827 SAR-C (Browse shelf(Opens below)) | Available | 43011 |
Browsing BITS Pilani Hyderabad shelves, Shelving location: General Stack (For lending), Collection: 650 Close shelf browser (Hides shelf browser)
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658.827 RAM-R Rebuild : | 658.8270 RAM-R Branded in history : fresh marketing lessons from vintage brands / | 658.827 RIE-A 22 immutable laws of branding / | 658.827 SAR-C Brand activism : from purpose to action / | 658.827 SAR-S Strategic brand management for B2B markets : | 658.827 SEN-S Brand positioning : strategies for competitive advantage / | 658.827 SIM-J Great brand stories : innocent building a brand from nothing but fruits / |
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.
Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.
Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
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