Brand activism : from purpose to action / Christian Sarkar and Philip Kotler
Material type:
TextPublication details: UK Portfolio / Penguin 2021Description: 323 pISBN: - 9780670096022
- 658.827 SAR-C
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Books
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.827 SAR-C (Browse shelf(Opens below)) | Available | 43011 |
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.
Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.
Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
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